DBWC Hosts Neuroscience Workshops on Effective Leadership and Change Management

DBWC Hosts Neuroscience Workshops on Effective Leadership and Change Management

Dr. Parisa Zarnegar PHD collaborates with the council to educate Dubai business women on the science of business and career success 


Dubai, UAE – 21st September, 2016 - The Dubai Business Women Council (DBWC), the official representative organisation for professional business women and entrepreneurs working in Dubai, has hosted two workshops on the role neuroscience can play in astute business leadership.

The two workshops, which were hosted at the Dubai Chamber of Commerce & Industry (DCCI), saw renowned guest speaker Dr. Parisa Zarnegar PHD educate DBWC members and non-members on various aspects of neuroscience and how its research can be applied in business, specifically in areas including human interaction, decision-making, trust, fairness and reactions.

The first day’s workshop, which was opened to the general public, included a seminar on neuro-effective leadership chaired by Dr. Zarnegar, who discussed organisational culture and how senior corporate leaders can hone their brains to process high levels of stress and volumes of information. The second members-only workshop focused on mastering change management via neuroscience, with Dr. Zarnegar advising attendees on how optimal behavior can solve complex business challenges.

“The DBWC network of members and followers consist of influential business women figures and – much like billions of women around the world - they face constant challenges keeping a work-life balance,” said HE Dr. Raja Easa Saleh Al Gurg, President of the DBWC. 

“Dr. Zarnegar is one of the world’s leading neuroscience researchers and have structured these insightful workshops to focus on the importance of neuroscience in modern business and how it can provide guidance and education to our members and public guests. The sessions provided inspiration to budding entrepreneurs and businesses at all levels of the corporate ladder.”

The workshops were held as part of DBWC’s ongoing schedule of regular events which aim to provide empowerment, skill development and networking opportunities for members.



About Dubai Business Women Council ( DBWC ) :

Established in 2002, under the umbrella of the Dubai Chamber of Commerce and Industry, the Dubai Business Women Council is the official representative organisation for business women, both professionals and entrepreneurs, in the Emirate of Dubai.


Building awareness, educating, promoting opportunities and enhancing positive change in the community towards the acceptance of women in business is at the heart of the DBWC’s belief in empowering women and motivating them to be productive members of the society and economy.


Workshops and training sessions are hosted monthly by the DBWC and are held exclusively for its members in order to provide information about the latest knowledge, skills and best practices for women entrepreneurs and leaders. For more information about the DBWC and how to join as a member , visit www.dbwc.ae


Log on to the Council’s Facebook page https://www.facebook.com/dbwc.uae/  - or the DBWC Twitter page https://twitter.com/DBWC_UAE 


About Dr Parisa Zarnegar PHD:

Parisa'sprofile is unique including partly many years devoted to brain research as well as being qualified and well-experienced coach. It is a rare combination.


Dr. Zarnegar’skeynote speeches, workshops, and customized programmesare highly appreciated for raising awareness, bringing knowledge, providing practical advice and actionable strategies that participants can immediately execute. With vivid stories and examples, Parisa will illustrate the kind of strong, attractive workplace culture that leads to sustained high performance.


Parisa Zarnegar earned her PhD in Neuroscience from KarolinskaInstitute, Sweden, one of the world’s foremost medical universities, which also awards the yearly Nobel Prize in Medicine. She has extensive experience as an executive coach with more than 2000 hours of coaching experience. She is also trained in “Organization & Relationship Systems at Work”, "Managing yourself and leading others" and “Building More Effective Teams” at Harvard University.


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