unveils specialties:A new open platform that reinvents recruitment by empowering professionals to shine Specialties empowers professionals with an open platform to express thoughtleadership and build professional visibility


Dubai, UAE, 1 July, the Middle East’s number one job site, is pleased to announce the launch of Specialties, a new, socially-enabled platform that reinvents the hiring process and further empowers job seekers and employers across the Middle East and North Africa. Specialties is’s latest and biggest move to transform its portal into an open and socially active platform that brings professionals and employers together in new and innovative ways.

Having a professional online presence is absolutely essential, as 84% of employers take the time to research candidates online before making a final hiring decision. Of these, 57.1% ‘always’ check, and 26.9% ‘frequently’ check. The biggest challenge stated by employers is sourcing relevant candidates for senior executive and management positions, which suggests that those candidates who do have an online presence, and who are able to prove their expertise such as through’s Specialties, will stand out from the competition. Industry knowledge is also a highly desirable trait for senior executive and management candidates, which Specialties allows job seekers to demonstrate.*

The Specialties platform enables professionals to express their thought leadership in their professional areas of expertise, and allows employers to tap into this with innovative tools for finding professionals whose true abilities surpass those represented through traditional CVs. Specialties brings together professionals in an online environment that empowers them to share their knowledge within their self-specified areas of interest and expertise. It allows them to demonstrate their skills and knowledge amongst their peers and to potential employers, by contributing to open dialogues related to their specific specialties. It presents the opportunity for professionals to expand their circle of connections, while establishing a definitive presence as an expert in their particular field.

“We are very excited with the launch of Specialties, and with the possibilities it brings to redefine the online recruitment landscape in the region.  We are especially excited with the extent and depth of engagement of our users on Specialties during the past controlled invite period.  The feedback has been very positive and encouraging.  The platform has evidently addressed an urgent need by our users to express their skills and expertise beyond the confines of the CV document,” said Omar Tahboub, VP of Product,

He continued; “We want to enable professionals to tell the stories that go far beyond a CV, and we want to help employers discover these stories, and learn what these professionals are really all about. Often, the classic markers of competence, such as work history, education, credentials, and the like, are not the only pointers to professional leadership. It is well thought-out, intelligent, original content related to areas of interest and expertise that can make people shine. That’s what Specialties is all about: helping professionals at all career levels and in all industries and roles, highlight their unique abilities and truly shine.” Specialties completes’s transformation from a closed job portal towards an online platform that enables professionals in the region to explore career opportunities through an open, social, and insightful experience.’s Public Profiles channel already boasts over 1.5 million professional profiles, and Specialties, users on are able to choose from thousands of specialties, which are then added to their professional public profiles. Upon selecting specialties, they are automatically connected to others who share the same expertise, and are able to create discussions and ask questions within their professional peer group. Additionally, they are able to share their knowledge and provide answers to questions posted by other users, thereby demonstrating their expertise in their chosen specialty areas.

Users can expand their connections by following other professionals and inviting them to return the follow. They can have their contributions ratified by their peers as their contributions are voted on based on the insight shared, improving their overall rank and thereby proving their expertise through peer approval. Specialties will also provide ranks based on points accumulated, which show up on user’s profiles for potential employers to see.  All answers, interactions, and ranks on Specialties can then be viewed by hiring companies as they look to source the best qualified candidates.

The Specialties platform will be especially pivotal in that it catapults into a new interactive arena by making more open, social, and communicative than traditional jobsites. has a rapidly growing community of over 12 million professionals and with over 6.75 million visitors a month is already amongst the most trafficked and visited professional networks in the world.

“ Specialties will not only enable professionals to ask pressing professional questions and receive answers from other specialists in a timely and organized manner, but also to build a far more powerful personal online brand by empowering them to turn their thought-leadership into relevant content and showcase it in front of audiences that have the potential to further their careers.  The platform will be host to a constant stream of valuable, engaging, fruitful discussions between experts, who can follow each others’ profiles, contact each other, browse the knowledge base, and expand their domain of professional interest by following any specialty that they are interested in,” concluded Tahboub. is the largest and most relevant community of professionals interested in the MENA region, with over 11,250,000 registered jobseekers and 40,000 employers. has 11 regional offices, more than 270 staff and a 13-year track record of successfully matching the region's top talent with top employment opportunities at every career level, in every industry.

Founded in 2000, has become one of the most trusted and respected brands in the region. Over the years, they have won numerous awards of recognition, including the "Leading E-Commerce Website in the Pan Arab Region" by the Pan Arab Web Awards (2007), the "Company of the Year" award by the TECOM Investments Pearl Awards (2009), SME Advisor Stars of Business Awards (2011), the "Top Companies to Work for in the UAE" award by the Great Places to Work Institute (2011 and 2012),  and the “Gulf Capital Business of the Year” and “People & Culture of the Year” by SMEInfo Awards (2012).


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