Reichle and De-Massari MEA to Showcase Data Center and FTTH Cabling Solutions at GITEX 2012

Swiss cabling specialist keen on increasing visibility and meeting with regions top IT decision makers at upcoming ICT event

Reichle & De-Massari (R&M), the Swiss structured cabling specialist, today announced that it will be participating at the upcoming GITEX Technology Week 2012 which will be held at The Dubai International Convention and Exhibition Centre (DICEC) in Dubai from 14th – 18th October 2012. At the event, the focus of R&M, which is one of the top 3 structured cabling vendors in the region in terms of market share, will be on its innovative range of data center and Fiber-to-the-home (FTTH) solution offerings.

“Being the biggest ICT exhibition in this region, GITEX is an extremely lucrative proposition for us to expose our brand and meet prospective customers and channel partners. The event will help us gain better exposure and to explore the many business opportunities in the region,” said Jean-Pierre Labry, Executive Vice President of R&M Middle East and Africa.

R&M is set to exhibit its Cat. 6A and Class EA copper cabling solutions as well as the Distributed Frame HD cable management cabinet as part of its data center offerings. Also, given that space-savings is a mega-trend in data center design, the company will also highlight its ‘High Density Panel’ solution and the ‘Raised Floor’ solution. With the Raised Floor Box, cabling connections can be conveniently shifted to under the floor thereby simplifying connections layout and maximizing space utilization.

R&M has been responsible for a number of high profile FTTH deployments across the Middle East and will also demonstrate its range of FTTH solutions. These include the Street Cabinet and Splice Closure Single Circuit Management (SCM) solutions and the Optical Distribution Frame which is used to organize fiber-optic cable connections.

The cabling specialist has been aggressively expanding its footprint in the region and now targets establishing itself as the leading data center cabling solutions provider by 2013. “We recently inaugurated a new branch office in the Kingdom of Saudi Arabia and also opened a new patch cord assembly facility at our Dubai headquarters. With these milestones, we are now better equipped to serve a broader range of customers in the region and we believe that GITEX will help us meet these potential customers. This event will even give us the opportunity to meet and identify new channel partners who can help drive our business in the region,” said Labry.

R&M’s innovative modular end-to-end copper and fiber solutions are a good fit for the type of large scale infrastructure projects now being undertaken in the Middle East. Companies keen to adopt a green approach to network cabling can do so through the installation of R&M’s energy and space efficient cabling solutions that are manufactured in a green facility.

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About Reichle & De-Massari (R&M)

Reichle & De-Massari (R&M) develops and produces passive cabling solutions for communication networks and has established itself as a leading producer of high quality copper and fiber-optic solutions. The company has set up its own sales organizations in 30 countries and these are streamlined into seven sales regions. Around two thirds of R&M’s sales revenue is generated abroad. In 2011 sales reached CHF 189.4. More than 5% of sales revenue is invested in research and development every year. R&M is ranked one of the 500 leading companies in Switzerland and currently employs approx. 600 people. The company is wholly owned by the Reichle family and is managed as an independent family business.


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