Meltwater to share key tips for a stronger SEO strategy

Meltwater to share key tips for a stronger SEO strategy

Dubai, UAE; September 25, 2016: As digital content continues to grow, businesses will continue to focus on SEO and how their communications efforts are fostering it. Conveying how important it is to understand some key ways PR tactics can impact fundamentals of SEO, Meltwater, a global media intelligence firm, has collaborated with Aaron Taylor, Senior Data Analyst and Director of Business Development at WeAreNeesh, a fully integrated digital marketing consultancy in the UAE, to organize a webinar on ‘PR as a function of SEO- Harnessing Public Relations to Drive Search Traffic’. Mohamed El Wardani, Director of Agency Partnerships at Meltwater is also one of the featured speakers.

The webinar is set to focus on the role of social media in maximizing traffic generation and share tips to ensure PR content will help in building traffic. Providing useful insights from case studies of successful SEO strategies in the GCC and MENA region, Taylor will share his experience of tailoring content marketing programs to deliver real and measurable results.

Mohamed El Wardani, Director of Agency Partnerships says, “Apart from the traditional role of PR as a brand and relationship building function, it has a quantifiable impact on the entire digital business. Integration of public relations strategies with search engine optimization techniques is beneficial in increasing PR value and boosting search engine results. Our webinar will highlight why this is a win-win situation for both PR and SEO experts.”

In this region the business world is culturally and linguistically diverse. Adhering to the principles of regional communication, Taylor will also touch up on the fundamentals of language and SEO, and highlight how both Arabic and English language speakers use search engine robots.

Commenting on the upcoming webinar, Taylor says, “The combination of PR content and SEO creates very effective online marketing strategies. This webinar will provide a platform to explore why PR content is important when it comes to generating buzz and creating high quality brand mentions online.”

This webinar will take place on 26th September at 11AM Dubai time and is a free to attend online-event Reservations can be made through this link:


For more information, please contact: Lisa George/Mirna Zakhary, Iris Public Relations DMCC, Dubai, UAE.TEL: +971 4 434 1207. FAX: +971 4 434 1163. E-mail:  

About Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that’s constantly growing and changing. Our customers use these insights to make timely decisions based on real time analysis. More than 24,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on 6 continents, Meltwater is dedicated to personal, global service built on local expertise.

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