STRATEGIC MARKETING AND PR

Tailor-made strategic marketing is essential to a company’s success. When competing against large organisations, small businesses often struggle to keep up without spending substantially on marketing and PR.

 

There are a however numerous proven tactical things an SME can execute using professional consultants and if implemented correctly, it can impact positively on an SME’s brand reputation and brand engagement. Most businesses shy away when agencies present a big retainer they cant commit to and give up on promoting their SME completely.

 

SHORT ANNOUNCEMENTS/ CAPTION STORIES

A business of any size is capable of being newsworthy if you have a good product or service. Hire a professional to write your announcement or feature to get an independent perspective on your business. Engage a PR expert on ad hoc basis explaining you are an SME and cant commit to a retainer. They will already have existing media relationships to help you get coverage of your press announcement.

 

PROFESSIONAL NETWORKING SITES

Platforms like Linkedin provides opportunities for companies to engage directly with their stakeholders, clients and suppliers with targeted content so maintain a professional online presence.

 

ENTER INDUSTRY AWARDS

Being nominated or winning an award boosts your company’s awareness and attracts new customers. Check your local business press, trade titles for awards that reflect your industry.

 

JOINT PROMOTIONS

Small businesses benefit greatly from cross-promotion collaborations whereby you publicise their products or services and they do the same for your organisation.

 

BLOG

Set up a platform from which you can share advice, industry knowledge and expertise. Build and keep an audience by posting regularly without long periods of silence.

 

CUSTOMER TESTIMONIALS

People do not want hear how great you are from you but they want to hear real stories from real customers, who have tried your product or service. Get endorsed by your champion clients.

 

SME’s can raise their profile using these marketing and PR activities and sometimes, spending a little on awareness campaigns can act as a catalyst to grow your business.

 

By Shereen Shabnam

 
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