Must read 3 books for marketing

The New Rules of Marketing and PR

By David Meerman Scott

Much revised and always relevant, The New Rules of Marketing and PR  is a perfect primer for the sheer power of social media in today’s marketing world. The international bestseller offers a step-by-step guide from everything from communicating directly with customers to boosting visibility. The newest edition squeezes in fascinating case studies of two most recent business successes, Pinterest and Instagram, as well as more information on blockbusters like YouTube, Twitter, Facebook and LinkedIn. New Rules is perfect for entrepreneurs and marketing execs looking to harness the power of the web and create that all elusive buzz.

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

By Seth Godin

Seth Godin is somewhat of a marketing legend, so it’s certainly a challenge to choose just one “must-read.” Why Permission Marketing? Because in many ways, it changed the way that brands approach customers. By only reaching out to customers that have signaled an interest in a product, the “permission marketing” concept avoids annoying potential customers while it builds long-term relationships with targeted buyers. The concept spread like wildfire and remains an excellent way to shape a brand’s marketing strategy, identify their customers, and greatly improve their chances of making a sale.

Made to Stick: Why Some Ideas Survive and Others Die

By Chip and Dan Heath

Back to the secrets of viral marketing. Made to Stick combines human psychology and “the anatomy of ideas” to explore why some ideas stick and why some stick more. The Heath brothers, educators and researchers in the field, pack the book with anecdotes and examples highlighting how simple ideas can succeed and the easy ways to communicate them. It was such a hit at its 2007 release that legendary Silicion Valley investor Guy Kawasaki claimed “It will join The Tipping Point and Built to Last as a must-read for business people.”


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