Rasasi unveils alluring flagship store in City Centre Mirdif

Middle East perfume company enhances customer experience with new store

Rasasi Perfumes, one of the leading perfume brands in the Middle East, welcomed customers through its doors today after officially opening its impressive flagship store in City Centre Mirdif.


Focusing on a superior customer experience, Rasasi have enhanced the store to create a relaxed and enjoyable environment for their customers. The gold and ivory colour palette has been chosen to convey Rasasi’s mastery and commitment to the finest traditions in perfumery and quality, while innovative displays help to create an exciting, modern storefront.


A dedicated oudh section shines a spotlight on the company’s heritage. An exclusive oudh lounge within the store allows the customer to experience the refinement of Rasasi oudh offerings in a relaxed, accessible way, while also incorporating a sense of discovery and wonder in the store like never before. Instead of regular oudh displays, this section will boast of technology driven mechanization to display the precious wood, replicating the exoticism of a magical and enchanted Oriental garden, within the store.  


Commenting on the opening, Salim Kalsekar, Managing Director of Rasasi Perfumes, said: “This marks a new era for Rasasi as it reflects our evolution into a rapidly-expanding business at the forefront of innovation. As a pioneer of the modern perfume industry in the Middle East, the store at City Centre Mirdif showcases Rasasi’s efforts to evolve with the changing aspirations of our customers, reinforcing our commitment to providing a distinctive experience at every touch point.


“Being one of the pioneers of modern perfume industry in the Middle East, Rasasi firmly believes in innovation and progression and is in-step with the vision of the UAE leadership to put the country on the path of excellence. The store also resonates the mall’s strategy of  putting the customer at the centre of a unique shopping experience,” he continued.


With a four-decade legacy of blending the finest scents that celebrate the rich tapestry of the Middle East and GCC, Rasasi prides itself on having an unrivalled knowledge of the finest traditions of Oriental perfumery.


The Rasasi store at City Centre Mirdif is open from 10am-10pm Sunday to Thursday, and 10am-midnight on Friday and Saturday.