Aruba to Launch ‘Aruba Mobile-first Platform’ for the Digital Workplace at GITEX 2016


Aruba to Launch ‘Aruba Mobile-first Platform’ for the Digital Workplace at GITEX 2016


DUBAI, United Arab Emirates, 19th September, 2016 – Aruba, a Hewlett Packard Enterprise company, will be launching its revolutionary ‘Aruba Mobile-First Platform’ at GITEX Technology Week taking place between 16-20 October, 2016 at the Dubai World Trade Centre. The platform includes a unique set of software solutions and business partnerships, designed to make the enterprise network smarter, while being easier to consume and manage.


Mr. Ammar Enaya, Regional Director, HPE Aruba, Middle East & Turkey says, “Today, CIOs are accountable for the success of mobile and IoT initiatives, many of which depend on the availability of a reliable, secure wireless network infrastructure. They are being asked to provide relevant data and insights about the success or failure of such projects, even if they were not the one to make the decision around device and technology choices for mobile and IoT. Our technology continues to bridge the gap between business and IT priorities - actionable insights for the business powered by the network, new richer experiences for GenMobile and predictable and secure operations for IT. These capabilities are powered by Aruba’s Mobile-first Platform – a set of software solutions that are easy to consume and developer-ready. Earlier this year we brought IT and business together. Now we are making it easy for developers, technology vendors, and customer dev ops teams to join the crowd.”


The Aruba Mobile First Platform, a software layer that uses application programming interfaces (APIs) to provide third-party developers and business leaders network insights to improve applications and services. The platform accelerates integration and innovation of mobile and IoT at the speed of the developer ecosystem, rather than the pace of a single vendor.


Commenting on the importance of the company’s participation at GITEX, Mr. Enaya says, “We have been consistently participating at Gitex for many years due to the importance of this regional event where many of our customers and partners attend. HPE Aruba’s senior leadership from US and Europe will attend the show together with the company’s regional leadership in order to drive key discussions, close business deals and announce major business initiatives and key wins. Our customers visit us to understand our current and future solutions portfolio that we demonstrate on our booth. We share our roadmap and company vision during executive meetings. Our objective is also to reach out to new potential clients and grow our regional business across key verticals such as education, hospitality, healthcare, government, retail and oil & gas.”


“We will be showcasing our integrated wired and wireless access layer portfolio, secure IoT support, and advancements in network management and security solutions which will enable customers to get ready for the mobile-cloud world. The move to mobile-cloud and the digital workplace allows organizations to reap business benefits including recruiting and retaining top millennials, lowering operating costs and boosting productivity. We will also be educating partners at GITEX about our new ‘Partner Ready for Networking’ program”


To position partners to be highly competitive in the rapidly changing mobility networking market, Aruba is introducing the Partner Ready for Networking program. This new channel program takes the best elements of the Aruba PartnerEdge and HPE Partner Ready programs to create a new program that enables partners to capitalize on the burgeoning enterprise mobility market opportunity.


Aruba has had a close association over the years with GITEX and the Dubai World Trade Centre (DWTC), where the event is held. Over the past six years the company has partnered with DWTC to provide ‘always-on’, secure and high speed wireless internet access across the venue during GITEX Technology Week. This is a major demonstration of Aruba’s superior wireless technology in a venue requiring world-class wireless connectivity – WLAN that is secure, reliable, capable of handling client diversity and density, can support spikes in connections at peak hours and have the backing of world class support.


Aruba will be exhibiting from the HP stand number CLD-6 in Hall 7.




Photo Caption:  Mr. Ammar Enaya, Regional Director, HPE Aruba, Middle East & Turkey


About Aruba, a Hewlett Packard Enterprise company

Aruba, a Hewlett Packard Enterprise company, is a leading provider of next-generation networking solutions for enterprises of all sizes worldwide. The company delivers IT solutions that empower organizations to serve the latest generation of mobile-savvy users who rely on cloud-based business apps for every aspect of their work and personal lives.


To learn more, visit Aruba at For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at


©2016 Aruba, a Hewlett Packard Enterprise company, Aruba’s trademarks include Aruba Networks®, Aruba The Mobile Edge Company® (stylized), Aruba Mobility-Defined Networks™, Aruba Mobility Management System®, People Move Networks Must Follow®, Mobile Edge Architecture®, RFProtect®, Green Island®, ETips®, ClientMatch®, Virtual Intranet AccessTM, ClearPass Access Management SystemsTM, Aruba InstantTM, ArubaOSTM, xSecTM, ServiceEdgeTM, Aruba ClearPass Access Management SystemTM, AirmeshTM, AirWaveTM, Aruba CentralTM, and ARUBA@WORKTM. All rights reserved. All other trademarks are the property of their respective owners.


Contact Details:


Manish Bhardwaj


+971 50 495 6143




Colin Saldanha

Procre8 for Aruba Networks

+971 50 6400 762








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